Government Fleet Expo

Bobit runs several events and publications for the fleet industry, each with its own website. The sites looked dated and focused on general information. Bobit wanted them to drive registrations and bring in exhibitors and sponsors.

We reviewed all four sites together and listed the problems they shared: no clear next step on most pages, registration and sponsorship hidden deep in the menus, and inconsistent layouts from page to page.

We started with GFX as the pilot. We rebuilt its structure around three audiences: attendees, exhibitors and sponsors. Each audience got its own path through the site, and every key page now ends with a clear action: register, book a booth or become a sponsor.

We showed Bobit two design directions for the home page. They chose the one with larger imagery and a simpler hierarchy, where the date, the city and the main action read at a glance. From there we redesigned the program, registration, exhibitor and sponsor pages, and added a gallery from previous years and a countdown to the next event in Atlanta, June 2027.

Once Bobit approved the GFX design, we turned it into a set of reusable page templates and applied them to the other three sites: the International Car Rental Show, the Data-Driven Salon Summit and Agent Summit. Each kept its own colors and content.

Two designers and two front-end developers worked on the four sites. We designed in Figma and built the front end of all four sites.

All four sites now share a cleaner, more commercial design, and registration and sponsorship options are easy to find from any page. Bobit was pleased with the pilot and the rollout, and we continue to support the sites.