[ Event Agency · D2C · 2025 · Live ]
Mad Monkeys Events+42% conversion
Mad Monkeys Events is a commercial platform for a premier children's event agency based in Miami. The service helps clients easily find entertainers, explore large-scale show programs, and quickly book events.
Client
Mad Monkeys Events
Sector
Event Agency · D2C
Duration
4 months
Status
Live
Live URL
madmonkeys.events ↗↳ drag to rotate · hover screens to scroll preview
[ The challenge ]
The brief.
The legacy site couldn't keep up with a roster of 50+ characters and dozens of show programs. Information architecture was tangled, the brand felt outdated, and the path from browsing to booking was leaky end-to-end.
[ The approach ]
How we shipped it.
- 01
Full UX/UI redesign and architectural migration from the old site to a new, scalable platform.
- 02
Designed intuitive user flows and a tagging structure to navigate a database of over 50 characters with seamless cross-linking between character cards and show programs.
- 03
Built a component-based design system, prepared the project for future booking-functionality integration.
[ Stack ]
[ Team ]
- Engineering × 2
- Product Design × 2
- Brand × 1
[ Results ]
What it moved.
+42%
conversion rate vs. legacy site
+55%
pages per session (depth)
−28%
bounce rate